Playtime with Kirby’s Dream Buffet

Nintendo® wanted a distinctive in-store ad for Kirby’s Dream Buffet to attract Switch players and Nintendo fans. The solution lies in an in-store AR experience played on phones to foster engagement and drive interest in the game, ultimately leading to a switch purchas


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Touchpoints


Poster touchpoint
User scans the poster
After playing the game, the user will bring the coupon to service desk to redeem