Kids aren’t eating enough fruit. Driscoll’s, one of the leading brands in berries,
teamed up with Kirby to make fruit fun again. With berry-bright packaging, collectible stickers, juicy coupons, and wildberry-worthy social posts, this campaign got kids excited to snack smart, just like Kirby does.
Packaging
The packaging features playful halftones and a variety of fruit opacity to create a fresh, dynamic look, while Kirby, mid-chomp, shows kids that eating berries isn’t just fun, it’s a tasty way to get essential vitamins and fiber.
With each purchase, there are
collectible stickers featuring Kirby with different
berry-themed puns to encourage kids to try every flavor, turning snack time into a fruity adventure.
Social Media
Parents can then share photos of their kids proudly showing off their sticker collections and happily snacking on berries, turning social media into a stream
of testimonials that proved the campaign’s playful, nutritious message was sticking.